A study by TravelStyles indicates rising interest in faith-based travel. The group reports in its study that 35% of outbound travelers expressed an interest in religious travel.
Globus, the first large tour operator to embrace faith-based travel by creating a religious travel division will unveil its 2013 itineraries in the coming week. According to a new religious travel study conducted by TravelStyles and commissioned by Globus, 35 percent of all outbound travelers are interested in taking a religious vacation.
At 16.3 million travelers, the potential market for international religious vacations is sizable. Perhaps more impressive is the fact that it’s grown despite difficult economic conditions. Some 49 percent of religious travelers view a faith-based vacation as something they need to do to enhance their faith. And, 51 percent also feel more comfortable spending on a religious vacation than a “regular” vacation. Further, according to this same study, 25 percent of travelers are using a faith-based vacation as a motivator to travel internationally for the first time.
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