According to Google, 79% of businesses still do not have
a mobile-friendly website. These are businesses that make a ton of money from online
traffic, yet they're not catering to the growing needs of mobile visitors. The
percentage of service businesses and brick and mortar businesses without mobile
sites is obviously much higher.
Have you ever tried to navigate a non-mobile-friendly
website on your cell phone? Sometimes the font is too small to read. Other
times the links are too hard to click using your fingers on a touch screen. And
in the worst cases, the website doesn't even work due to compatibility issues.
The Future Google Rankings Shakedown
In the near future, the majority of your Google website
traffic will come from mobile devices. However, most businesses are ignoring
mobile, so these mobile visitors will have a frustrating user experience. When
website users are frustrated, then they click back to find a better, more
mobile-friendly website.
Google includes user behavior in their algorithm, and
certain signals like a lot of visitors quickly bouncing (or clicking the back
button) will negatively impact your search rankings.
So that means businesses that rank high in Google today
will lose their rankings if they ignore the mobile trends. It also means
businesses that take action, and quickly adopt mobile, will have the search
engine optimization (SEO) advantage in the future.
Make Your Website Mobile-Friendly
If you want to take advantage of the rising wave of mobile traffic, you need to make your website mobile friendly ASAP. The good news is that it's super easy and affordable. Call AARC Marketing 631-231-532 and ask for Mark.
If you want to take advantage of the rising wave of mobile traffic, you need to make your website mobile friendly ASAP. The good news is that it's super easy and affordable. Call AARC Marketing 631-231-532 and ask for Mark.