Everybody
has goals (starting a business, losing weight, making money, travel, etc.). If you can offer your prospects the means to
achieve those goals, you will stay relevant.
So as you’re
marketing your business, it’s important to think about:
1. What are your client’s overall goals?
2. What shortcuts can you offer to help
them reach those goals?
3. What kind of advice can you give to
overcome their conflicts to reach goals?
Again, if
you can give your clients the realistic, shortcut means to reach their goals,
you will absolutely stay relevant in their lives. More than that, it will be so much easier to
carve out your space online.
Then you
just need to show proof that you have the necessary, means to help your
prospects achieve their goals.
Once you do
that, you will stay relevant. And you
will have the means you need to compete in this global marketplace.
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