The fastest
way to get new customers is with… Google AdWords
You can have
ads up and running in minutes with AdWords.
You could
also do it with Face book, but the difference between AdWords and Facebook is
that with AdWords they're ready to buy. With Facebook they are
just hanging out.
People go to
AdWords to do research and buy things. Think about what you do on those two
websites.
If you want
to attract new customers FAST, I strongly recommend using Google AdWords.
AdWord Marketing Tips…
1. Test your ROI, if you’re spending
$100 a day on PPC and making $300 a day in profit. You’re a winner.
2. Test different key words, one at a time. If you are using 10 key words
for your add, how do you know what words are creating sales and what words are
costing you cash but no ROI?
3. Don’t use common generic words. If I
was selling Cruises. I would NOT use the word Cruise as a key word. Start thinking
like a client. What would they type in? Maybe,
“Discounts on Alaska 7 day cruise on Princess Cruise line” The cost of a PPC
for the word “CRUISE” would be very HIGH, due to competition. But the cost of a
10 word key word sentence would much lower and much more accurate of what the
client wanted.
4. Make sure that when the client clicks
on your add, it goes to exactly what they are looking for. If the clicked on
the 10 word add from above, they should be taken to a page with “Discounts on a
Alaska 7 day cruises on Princess Cruise line” If you just take them to your
website and make them search for “Discounts on Alaska 7 day cruise on Princess
Cruise line” They will leave you site in 2 seconds and you just lost a
potential sale.
5. Put a lead capture form on the page
they go to. Even if you don’t make the sale this time at least you have
captured their information so you can market to them and maybe sell them something
else.
Upsell the client, this is a bucket list
adventure that will only be done once in a life time. They might just go for a
suite, travel insurance or a pre or post hotel stay.