Many travel agents consider “milestone” travel a key part of their business. In fact, some agencies even have “milestone” in their name or slogan. Agents and tour operators shared their thoughts on marketing milestone travel with Travel Market Report.
“We started the agency five years ago and called it Conger Cruise and Travel but we changed it when we realized how frequently people traveled to mark special days in their lives,” said Susie Conger of her agency, Milestone Getaways.
“I looked at the way my husband and I travel,” Conger said. “It’s always on birthdays and anniversaries and I think that has an affect on your relationships and happiness.
“Our goal with clients is to start them [clients] with honeymoons and take them through babymoons, tenth anniversaries and golden anniversaries.”
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